PG in Fashion Design

Introduction

We are taking India’s Fashion sense and design to a whole new level by entering into our international collaboration in fashion designing with a world-renowned design university – Istituto Italiano Design (IID), Perugia, Italy. This academic unity throws up many opportunities for our students to get familiar with the latest in world fashion and hone their skills to be fit enough to work on global fashion platforms and make their dreams come alive.

Eligibility

Graduation from any stream or equivalent course in any discipline from any recognized University with minimum 50% marks for general (open) category and 45% marks for students of SC and ST category.

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    Our International Mentors

    Francesca Loreto

    Mario Sisillo

    Duration: 6 Months

    Type: Offline/Online

    Course Structure

    1st Month

    • FASHION DESIGN PROCESS KNOWLEDGE

      An understanding to apply the knowledge of elements of design and principles of design to create new design on paper, graphics, textile and garments. Color schemes and colors psychology.

      CRITICAL FASHION EXPLORATION

      Investigate Fashion as An Important Visual Language Through Research And Exploration Of A Phenomena Of Fashion’s Exuberant Theory

      FASHION IMAGING & ILLUSTRATION : SKETCHING

      Learn to balance hand-making and digital skills with an integrated approach to design, honing your technique as you refine your creative vision.

      DESIGN VOCABULARY

      Articulate your design identity through Design Vocabulary , that refine your visual language in fashion Industry

      FASHION ACCESSORIES

      Various Types Of Fashion Accessories: Footwear | Handbags (Research: Role Of Italian Market in The manufacturing Process Of Accessories)

      FRANCESCA : LESSON 1 : WHAT IS “MADE IN ITALY”?

      Homework: where to see what Made in Italy is. Fashion and Costume Italian Museums:

      • Atelier Rita Brozzetti (Perugia)
      • Angora Spagnoli (Perugia)
      • Museo del Costume e della Moda (Uffizi)
      • Museo Boncompagni (Perugia)
      • Armani Silos (Milano)
      • Museo Ferragamo (Firenze)

      MARIO (IN BLUE) : LESSON 2 : DEFINITION OF “MADE IN ITALY” (MII)

      • Introduction to the Italian fashion history, through its world?renowned items.
      • Focus on the pillars that let Italian design make the difference: Creativity – Manufacture – Quality ? Heritage.
      • Understand and recognize what really makes a great Brand.

    2nd Month

    • HISTORY OF FASHION DESIGN

      Why Change Fashion | Design, Styling, Fabric Study | Garments in ancient society ( Dive deep into Italian Fashion History)

      PURPOSEFUL DESIGN WITH TEXTILE SCIENCE

      Difference between Woven | Knit | Leather Fabrics (Research :Connection of accessories with Italian manufacturing process )

      TEXTILE SCIENCE

      Classification of Textile Fibers | Manufacturing Fibers | Raw materials | Textile materials | Finishing (Research :Connection of accessories with Italian manufacturing process )

      IDEAS AND THEIR APPLICATION : CAD

      approach your own creative practice through Fashion CAD Tools

      FRANCESCA: LESSON 3: ITALIAN FASHION HISTORY (‘900)

      Homework: individual research on an Italian Stylist among ?Armani (icap knitting); Ferragamo; Elsa Schiaparelli; Fendi etc.

      MARIO. LESSON 4 : FASHION DESIGN. MAKE IT IN ITALY!

      • Introduction to Accessory Design and footwear categories.
      • Top Italian brands in accessory/shoe design and top of the market ideas introduced as case studies.
      • Map of top MII brands (fashion/luxury/sportswear/great distribution/suppliers) subdivided in their approach
        (heritage/contemporary/futuristic).
      • Focus on Italian manufacture sites and environments.
        Homework: Indicate on the map the brand(s) you already knew and point out which is your favorite (50 words statement)

    3rd Month

    INTRODUCTION OF MERCHANDISING

    What Is Merchandising || How Import Export Works

    MODERN TOOL USAGE PART 1.

    Computer Knowledge andskill to apply appropriate CAD and Computer Graphics knowledge to design.

    FASHION FORECASTING

    Understanding the fashion cycle : The introduction | Fashion cycle important in trends | Forecasting | Pop culture and trends (Reseach : Role Of various Fashion weeks including – milano Fashion week in Forecasting)

    INTERNATIONAL VISIBILITY

    Present and discuss your ideas regarding fashion collection to our versatile Italian Faculties in fashion, design, and art

    FRANCESCA: LESSON 6 : TRENDS RESEARCH STAGES

    where to begin to research a trend properly.
    Research on the trends coming from:

    • Pitti Filati
    • Pitti Immagine
    • Pitti Uomo
    • Milano Unica
    • Milano Moda Donna
    • Alta Roma
    • Milan Fashion Week
    • Rome Fashion Week

    MARIO: LESSON 5: DISCUSSION WITH PROFESSOR

    Engage in a conversation about your choices.

    4th Month

    FASHION IMAGING & ILLUSTRATION : CAD

    Illustration for different Fashion Styles. Motif development and application. Basics of Photoshop. Logo designing and application

    DESIGNER AND SOCIETY

    Understanding and awareness on sustainable practices for the upliftment of the society and the environment and ethical behavior knowledge.

    MODERN TOOL USAGE PART 2.

    create new and industry ready Surface or Garment or Style on computer.

    FASHION EFFECTIVE COMMUNICATION:

    Communicate and present effectively orally and in writing. Being able to comprehend and write effective reports and design documents, make presentations and give and receive clear instructions.

    FRANCESCA: LESSON 7: DISCUSSION WITH PROFESSOR

    Discussion

    FRANCESCA: LESSON 10: HOW TO IDENTIFY A BRAND

    Main differences between the various brands: quality, price and placement in the Market. Positioning, characteristics and Competitors Homework: create your Individual Moodboard for a future trend (basing it on the previous research and your personal creativity) Homework: why this fashion brand is in that position?

    MARIO: LESSON 8 : DESIGN SKILLS AND FOUNDATIONS

    s. Introduction to various aspects of Design.

    • Hand sketching: necessary investigation in lines proportions and choices.
    • Renderings and presentation: How to render your ideas best.
    • Trend forecasting/ trend Spotting: Identify the current trends in design. Rewrite them!

    Homework 1: prepare hand sketches that describe your own shoe. What did you wear today? How would you make it a better product?
    (sketches in a A4 format)

    MARIO : LESSON 9 : REVIEW AND DISCUSSION WITH PROFESSOR

    Engage in a conversation about your accessory proposal. Sketch revision with practical tips on how
    to improve concept and ideas development.

    5th Month

    EXPORT DOCUMENTATION

    Documentation- export document, technical pack and others , Costing studies

    FOUR PATHWAYS

    Collection, Fashion Product, Materiality, and Systems and Society

    FASHION IMAGING & ILLUSTRATION : CAD

    Illustration for different Fashion Styles on a next level.

    FRANCESCA : LESSON 11: DISCUSSION WITH PROFESSOR

    Discussion

    FRANCESCA : LESSON 12: MATERIALS (PART 1)

    a special focus on knitting. Case Study: Brunello Cucinelli.
    Homework: the case?study of Luisa Spagnoli

    FRANCESCA : LESSON 14: MATERIALS (PART 2)

    leather. A special focus on the Italian Manufacturing: shoes and accessories.
    Case study: Scandicci District. Research on Ferragamo (Firenze) and Bottega Veneta (bags)

    MARIO : LESSON 13: FOCUS ON ITALIAN LUXURY FOOTWEAR DESIGN

    Understand and recognize what makes a great shoe a bestselling one.
    All the ins and outs of how to design contemporary shoes, including materials, technologies, lasts moods and finishes. Recognize categories, identify shoe types and hybrids. Case study including:

    • Giuseppe Zanotti, Moschino, Msgm, N.21 (Emilia Romagna Region)
    • Off White, Marceo Burlon, Palm Angels, Hogan, Tod’s, Voile Blanche, Mcqueen (Marche Region)
    • Prada, Gucci, Balenciaga, Valentino (Tuscany Region)

    Homework 2: Sketch your vision of an accessory. Pick any of this Brands and design your own vision of a bag, shoe, gym-wear, outdoor items (in a A4 format).

    MARIO: LESSON 15 : SPECIAL FOCUS ON KID’S FASHION, FOOTWEAR, ACCESSORY

    Leading brands in various market: Monnalisa in luxury (60km from IID), Primigi in great distribution (5km from IID), Ellesse in licensee (5km from IID)

    6th Month

    FRANCESCA : LESSON 17: ITALIAN TAILORING

    A special focus on menswear and the deep roots from Naples tradition. Case study: Gianfranco Ferré.
    Homework: spot the next Italian brand greatly focusing on

    FRANCESCA : LESSON 20: DISCUSSION WITH PROFESSOR AND GUEST

    an Italian Fashion Brand Entrepreneur (e.g. Lorena Antoniazzi)

    MARIO : LESSON 16 : TOOLS FOR A CAREER IN ACCESSORY/FOOTWEAR DESIGN

    how to begin to work for a fashion brand.
    Navigate through the best solution to transfer, communicate and develop your ideas.
    Brief introduction to the best tuned workflow for a career in fashion:

    • Adobe suite (PS, AI, BR, ID), Procreate, Alias sketchbook, Office (Word, eXcell, PPoint)
    • 3D Software: Rhinoceros 6, Zbrush

    MARIO : LESSON 18: HOW TO PRESENT YOUR WORK. THE IMPORTANCE OF STORYTELLING.

    Introduction to the key points of a professional design portfolio.
    Building a Professional designer profile (IG, Coroflot, Behance, Squarespace, Fiverr).
    Homework 2: Let’s build your own profile ? ready for any platform.

    MARIO : LESSON 19 : FINAL DISCUSSION AND FIRST PROFILE REVIEW SESSION.

    Final discussion and first profile review

    PORTFOLIO DEVELOPMENT & ASSIGNMENT ASSESSMENT

    Development of a INDO ITALIANA STYLE INSPIRIED PORTFOLIO

    Dream to craft your career to a new design & finesse?

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